Wool is used for more types of garments than any other fiber. From superfine to chunky, wool can be woven into a wide range of weights, finishes and textures. Wool holds heat and resists water, making wool outerwear a favorite. Even a wet wool coat will keep you warm. Wool is strong but it’s a natural product, subject to damage from heat, light, and insects – not to mention shrinking, stretching and wrinkling. We are wool care experts, preserving the deep and lustrous texture, shape and color.