Linen’s looser weave allows more air to flow. It’s also absorbent and conductive —wicking moisture back into the air so you feel cooler, naturally. The wrinkled, rumpled look of linen is a side-effect of the flax fiber’s inherent structure, considered by some to be a sign of comfortable elegance. Linen’s long-lasting quality costs a bit more, takes a little more care but linen can be a luxurious summer pleasure. We are linen care experts for every item.